Unbound All Limits

Sony

Brief
Create a series of social media videos to promote Sony’s sports products in the Southeast Asia region.

 

Solution
We produced a 4-part video series from footage filmed of three local athletes going about their daily routines. These 30-second videos were posted on social media and a campaign microsite. Each one features the athlete training, working or competing, while also sharing motivational thoughts and anecdotes in his or her own words. The athletes also demonstrate how Sony’s devices assist them with their athletic endeavours.