TV Time is Family Time


Create a TV advertisement to introduce Sony’s 2016 BRAVIA 4K High Dynamic Range TV lineup to the Southeast Asian market.


We storyboarded, shot and produced 60-second and 30-second versions of a TVC centred around the theme of “family”. The idea behind it is that watching TV is often an activity shared with loved ones, so this special time together should be well and truly enjoyed. With brighter images, greater contrast and more vibrant colours from Sony BRAVIA’s 4K HDR range, you’ll have the best TV viewing experience. This ad was broadcast on TV and also uploaded to Facebook and YouTube.